Caruso Affiliated Developments are some of the most recognizable retail properties in Southern California. They Include the brands The Grove, Americana at Brand and 8500 Burton Way.
Working in-house as the Associate Art Director, my work included executing designs for the marketing team initiatives, creating content for social media, supporting PR and being the on-site photographer. Projects included; redesigning the weekly and monthly email templates going out to 100,000 subscribers. Working with retailers to promote upcoming events and promotions via content posts on the blog and social media. Designing posters, brochures, invitations and email marketing pieces for the retail properties. Concept and design through to final production of all print and web materials.
Client: The XO Group
Brands: The Knot, The number 1 wedding site, The Nest, The Bump
Role: Senior Designer, Freelance Designer
Projects: Marketing and Branding across multiple platforms
The XO Group, is a family of brands including The Knot; the number 1 wedding site, The Nest: home and lifestyle and The Bump; pregnancy and baby. Working as the Senior Designer for the Creative Service department I was in charge of concept and design through to final production of all print materials supporting marketing and corporate branding initiatives. Collaborating closely with the Creative Director, marketing team and copywriters to help ensure that the company’s strategic goals and objectives were met. Managed and directed freelance designers and interns.
Coordinating with multiple vendors to obtain price quotes and managed quality across all aspects of the production process.
Client: The XO Group
Brands: The Knot, The number 1 wedding site, The Nest, The Bump
Role: Senior Designer, Freelance Designer
Projects: Marketing and Branding across multiple platforms
The XO Group, is a family of brands including The Knot; the number 1 wedding site, The Nest: home and lifestyle and The Bump; pregnancy and baby. Working as the Senior Designer for the Creative Service department I was in charge of concept and design through to final production of all print materials supporting marketing and corporate branding initiatives. Collaborating closely with the Creative Director, marketing team and copywriters to help ensure that the company’s strategic goals and objectives were met. Managed and directed freelance designers and interns.
Coordinating with multiple vendors to obtain price quotes and managed quality across all aspects of the production process.
Client: The XO Group
Brands: The Knot, The number 1 wedding site, The Nest, The Bump
Role: Senior Designer, Freelance Designer
Projects: Marketing and Branding across multiple platforms
The XO Group, is a family of brands including The Knot; the number 1 wedding site, The Nest: home and lifestyle and The Bump; pregnancy and baby. Working as the Senior Designer for the Creative Service department I was in charge of concept and design through to final production of all print materials supporting marketing and corporate branding initiatives. Including the following responsibilities: Developing all media kits, brochures, sell sheets, PowerPoint presentations, special advertising sections for magazines, postcards and supporting print materials, as well as web projects including micro-sites and emails. Designing a wide range of branded projects including promotional giveaways, business cards, stationery, invitations, event signage and special requests from upper management. Collaborating closely with the Creative Director, marketing team and copywriters to help ensure that the company’s strategic goals and objectives were met. Managed and directed freelance designers and interns. Coordinating with multiple vendors to obtain price quotes and managed quality across all aspects of the production process.
Client: Brandhut
Product: Eukonic
Role: Freelance Designer
Projects: Logo design, Packaging, Marketing materials for print and web
An Amazon marketplace company Brandhut, asked me to create a visual identity and packaging system for its new line of supplements called Eukonic. In the spirit of healthy living and a connection to the natural ingredients, I created the leaf imprint logo mark to represent their brand. I developed the concept from design to final production for all print and web materials. The use of watercolor and vibrant colors set the brand apart from traditional supplement companies. Concept and design through to final production of all print and web materials.
Role: Freelance Art Direction, Branding
Projects: Logo redesign, Packaging, Marketing materials for print and web
As a growing leader in quality screen protectors and phone accessories, TechArmor came to me for help in revamping their retail packaging. In the process I convinced them to refresh their logos, fonts and color palette.
Revolution Prep is company offering test preparation courses, including group classes, private tutoring, and online courses for the SAT and ACT tests. Working with the marketing team, I redesigned most of their print collateral, including, direct mail pieces, brochures, sell sheets, trade show booths and promotional collateral.
The team behind WIGS, a new channel on YouTube for high end scripted dramas, employed me to help form a visual identity and digital marketing materials. Leading up to the launch I designed the logo, social media materials, and YouTube skins.
